The Courier- The Art of Instablogging

This article was originally published in The Courier

Instagram: @wearetothe9s

It’s hard to believe that once upon a time the preened and perfected images of mouth-watering brunches and mesmerizing shoes were reserved exclusively for the glossy pages of monthly mags. These days one swipe of a thumb can gain you access to a world of millions of photos, edited and hashtagged to perfection.  The astronomical rise of ‘instablogging’ has opened up an entire new art form in the shape of chic flatlays and #ootds, with many forging entire careers from their lucrative 640px by 640px squares.

For those fashion blogger trailblazers of the noughties, the key to a successful blog was the written content; regular lengthy blog posts teamed with blogger pal collabs was the simple, if somewhat arduous, recipe for success. However, in more recent years, it has been the maintenance of social media such as twitter and Instagram that has secured blog longevity. The pull of Instagram is that it allows the blogger to rapidly communicate a theme or identity in a user friendly way. Its fast paced, visual nature has led to a natural relationship with the fashion industry, with brands cashing in on every consumer’s click, swipe and double tap. However, those with the real selling power are the Instagram blogger elites, many of whom work with brands, subtly promoting their products in an aesthetically pleasing way. Brand deals can be big business, and evidence of this is the range of agency’s that have been set up in recent years such as Snapfluence and InstaBrand which work exclusively with savvy social media users and companies.  In fact, depending on the number of followers it is possible to be earning a six-figure salary from instablogging alone.

So, how do you upgrade your blurry Digi Monday pics to money spinning snaps? One major aspect is deciding a ‘theme’ for your Instagram and sticking to it like glue. Many successful bloggers follow very rigid colour schemes that allow their photos to be instantly recognizable when scrolling through a feed of endless avocados and manicures. The blogging pair Ricci Pamintuan and Cassie Masangkay (otherwise knows as ‘ToThe9s’) have racked up nearly 50k followers on their Instagram which features sleek, heavily monochromic fashion snaps. They recently posted a video on their equally popular YouTube channel giving viewers an insight into how they edit their photos. Unsurprisingly, they gave the standard ‘Sierra’ and ‘slumber’ filters a miss, opting instead for higher quality DSLR photos teamed with a multitude of editing apps from VSCO to Afterlight and ‘wordswag’ (yes its actually an app).

If spending hours altering light and contrast isn’t your idea of fun however, don’t fear. Ultimately Instagram is just another way of expressing who you are- so if Netflix binging and cheesy chips are more your kind of style than Nobu sushi and yoga sessions then let that shine- as that ancient proverb once said ‘if in doubt, black and white it out’.

The Courier- The Great Debate: the 'plus-size' concept

This article was originally published in The Courier

The ‘plus size’ debate is one that has raged on for many years now, with people both from inside and out the fashion industry voicing their opinions on the controversial labelling of models who don’t fit runway norms. In recent weeks there has been a flurry of discussion prompted by Amy Schumer who very publically vented her anger at being included in a special ‘Chic at any Size’ Glamour issue. The magazine listed Schumer along side the likes of Adele, Ashley Graham and Melissa McCarthy- labeling them all as ‘inspirations’. Although this special edition could be perceived as a big step forward for the future of so-called ‘plus sized’ fashion, it was Schumer’s backlash that caught the attention of many. Schumer although praising the issue, argued that at a size 10-12, she is not representative of a plus sized woman and thus should never have been included on the issue’s cover. While Amy may have been correct in not identifying herself as plus size (most UK plus-size brands offer clothes ranging in sizes 14- 26), people were angry at how keen she had been to dissociate herself from the issue, and more importantly, the term ‘plus size’.

For some the expression ‘plus sized’ is a fairly modern phenomenon, however for the past decade major brands have been catering for women of all proportions. Evans a UK plus sized retailer began trading in 1930- at that time referring to its range as ‘clothes for stout women’. The industry has come along way since then, with plus size hitting the mainstream when magazines such as Elle, Cosmopolitan and Sports Illustrated featured Ashley Graham, who is a US size 16, as their cover star. Graham herself however, has issues with the term. In a TED talk last year she noted that with the US fashion industry’s current definition of ‘plus sized’ currently being sizes 8-16 (UK 12-20), most of the audience would not be viewed as a ‘normal’ size. This argument is further evidenced by the fact that the average UK dress size is a 16. Should then, the runway models we see in Paris, London, New York and Milan who are sizes 6-8 be labeled as ‘minus sized’? 

The issue at its core does not necessarily lie within who is or isn’t plus sized, or what in fact defines plus sized, but in the need for society to label and segregate these women to begin with. As Graham said, she does not view herself as ‘plus sized’ but just ‘her size’- whatever that may be. A report into attitudes towards beauty carried out by Dove found that only 2% of women perceived themselves to be beautiful- could this perhaps be linked to the belief that the average woman, in fashion terms, is not ‘normal’? Defining people based on their weight and height is objectifying and damaging, and only encourages the pressures placed on girls to strive for, what many believe to be, the unachievable perfect. 

Arguments over lack of diversity in the fashion industry are by no mean a recent development, and the problem is unlikely to go away overnight. Perhaps for now, we should celebrate the progress that has been made in celebrating women of all shapes and sizes, and try to further this success by altering our own attitudes and perceptions when defining the ‘new norm’. 

The Courier- Carrie Bradshaw-ly you're not going to wear that?

This article was originally published in The Courier

YES, Carrie is a Style Icon

Carrie Bradshaw has arguably broken every rule in the fashion book, in fact, in some instances, she’s chucked the book into a massive fire and danced around it (in Manolos of course). Over six series of Sex and The City, Carrie taught us a lot; but perhaps the most important lesson she gifted us was one of fearlessness. Be that in the form of heartbreak and careers, or wearing a brightly coloured tutu past the age of six. By no means has she always got it right, the fur coat, jeweled turban, leather boots and pajamas look was perhaps a low point…but that’s exactly why Carrie Bradshaw is a style icon. In the rocky path to finding your own style identity mistakes are made, and if you’re gonna make a mistake you might as well make it a BIG one (ha get it?). Carrie taught us that in the sometimes daunting and dark world of fashion colours are allowed, as are ridiculous shoes and weird little feather headdress things. Her style may not have been eternal, but it was fun at the time…which is surely all we can hope for.

The Courier- Libbin' da Vida Loca

This article was originally published in The Courier

With deadlines looming over us like turn-it-in thunder clouds it can be hard to feign any fashion enthusiasm. Have no fear however, there are some really simple things you can do to ensure you knock out those assignments, and maybe even your library boyf too (metaphorically I mean, don’t actually hit him…poor guy.)

The serious lack of desks at the Robbo means you’ll have to be there by nine for any chance of nabbing a spot- meaning the ‘I woke up like this’ look must be taken to a whole new level. Unless you’re one of those mythical creatures that makes a pack up lunch and plans their outfit the night before, it’s likely you’ll need to grab whatever’s closest/cleanest. An oversized jumper teamed with some skinnies is a staple look- ensure you’re not dwarfed by it however by rolling up the sleeves and tucking in a section. And for those of you feeling slightly risqué, flash some ankle and watch everyone fight to play footsie with you.

Onions have layers, cakes have layers… you should have layers. The Robbo’s questionable climate has been known to range from tropical jungle to artic circle, so it’s a good idea to leave yourself with plenty of options. Boyfriend shirts, camisoles and knitted scarves are all good basics. Take inspiration from Burberry AW14 and wrap yourself up in a cosy cape- also handy for sneaky library naps. If you don’t happen to have a spare grand lying around for an exact replicate of Rosie Huntington-Whiteley’s, check out Topshop and Urban Outfitters for some snuggly alternatives. 

As far as footwear goes, comfort is key. A decent pair of trainers is a must have, and will come useful when there’s a mad sprint to the last desk or mozzarella panini. The huge trend for Nikes on campus last year seems to have been overtaken with the classic Adidas styles in the past few months. Go for a pair with some brightly coloured detailing, which you can easily tie in to the rest of your outfit via some clever accessorising.

Although during exam season it can feel like you’ve got the weight of the world on your shoulders, its much more practical to carry it around on your back. Rucksacks have been a student staple since forever, and are never more necessary than when you’ve got two tonnes of textbooks to transport. ASOS have a huge selection ranging from bright canvas to chic leather, consider spending a little more for a bag that will last longer and has that all important space for copious library snacks.

Realistically, if Britney could make it through 2007, shaved head and all, you can make it through the next few weeks. After all, your library boyfriend should love you for you, if he’s cool with your unwashed jeans, mismatched socks and unflattering eye bags, then at least you know he’s a keeper. 

The Courier- All about Couture

This Article was originally published in The Courier

For those insta-addicts amongst us you may have realized that there was recently a slight deviation from the standard avocado toast and #gymselfie pics that January usually brings. This deviation came in the form of the ever-beautiful, ever-creative Haute Couture fashion week- a biannual event held in Paris every January and June. 

Dating back to the 18^th Century, Haute Couture however is not just about making beautiful and creative pieces; for a fashion House to use the term ‘Haute Couture’ they must follow a stringent set of guidelines that includes; the creation of made to order designs, owning a Paris-based atelier, and the capacity to showcase their designs in the world’s fashion capital. Although this far off world of 6-figure price tags and 6-foot models may seem of little relevance to us students, on closer inspection, this may not be the case. In January 2014 Karl Lagerfeld sent every single one of his models down the runway in trainers- a look you don’t have to search long for to find on Newcastle campus today. 

This year, there has been an influx of opulent lace gowns paired with bold hairstyles and statement makeup. Elie Saab did not disappoint, staying true to form their pieces were fit for any princess, while houses like Viktor & Rolf made their mark in bold statement, origami inspired dresses. With the explosion of social media, for most of us this style spectacle will be experience via the scroll and double tap but who’s to say that come 2018 we won’t all be working that paper cut look?

The Courier- What Your Christmas Jumper Says about You

This article was originally published in The Courier

The Countdown to Christmas has begun, and so its time for Alexa Chung and Kim K to move over and let the true style icon take his rightful place. I am, of course, talking about Ron Weasley- the king of the Christmas Jumper. Although we may not all have our very own Molly Weasley to knit us a festive jumper, that hasn’t stopped us year after year descending on Primark come December 1^st and hunting down the perfect polyester creation. But what does your Christmas jumper say about you?

Last year was all about the slogan, from the nostalgic ‘Merry Christmas Ya Filthy Animal’ to the ever current ‘let me take an #elfie’ and this trend is sure to continue. These jumpers let everyone know that yes, you’re very funny and yes, you’re very clever (lets ignore the fact that it was probably some balding man living in Chiswick that actually came up with the design). Festive puns will undoubtedly add some fun to your Christmas day, although some references may be lost on your gran… “You can jingle my bells” should be avoided at all costs.

If you’re looking for something a tad subtler however, many high street shops are offering a great selection of more versatile winter warmers. If you went a little hard on trebles at the start of term and as a result your student loan is starting to look worse for wear then you may want to invest in a more ambiguous sweatshirt. Winter scenes and beaded snowflakes can be worn not only in the lead up to Christmas but right through till March... or alternatively, if you’re living In Jesmond with questionable heating... till June.

"These jumpers let everyone know that yes, you’re very funny and yes, you’re very clever "

And for all those fashionistas out there, fear not - although garish colours, flashing lights and dubious designs don’t scream style, there’s plenty of less offensive options out there. For those of you who want to embrace xmas without sacrificing any chances you have of being featured on ‘spotted on campus’ the ever reliable ASOS have a huge collection of chic jumpers. Pair one of their oversized crew neck sweaters with your fave skinny jeans and some trainers and you’re good to go, if Ron can pull it off, so can you.

However, if subtly has never been your thing, then by no means let anyone hold you back. At what other time of year is it acceptable to wear a chunky knit with a protruding carrot?? Take inspo from Bridget Jones’ swoony Mark Darcy and wear you’re ugly but snuggly jumper with pride. After all, what’s cooler than being tragically uncool? Go for the bells; go for the cats and for Gods’ sake go for the glitter- when it comes to ugly sweater the limit does not exist.

Whatever jumper you decide on, make sure to don it come December 18^th for the UK’s National Christmas Jumper day. Wear your knit whilst doing your bit by donating to the Text Santa charity, meaning you can not only look great, but feel great too. Whether you’re a Ron or a Darcy, Christmas jumpers are fast becoming one of the best parts of the festive season. Love them or hate them, they are here to stay so this Christmas wear your festive concoction unapologetically and be sure to throw humbugs at all those who fail to comply.

The Courier- Halloween Hell

This article was originally published in The Courier

Get to your panic stations everybody, Halloween is nearly upon us, the race has begun to clamor for that last pair of Claire’s cat ears and the knives are out (for pumpkin carving… nobody is that desperate for cat ears).But why is it that year upon year we don some hideous polyester costume and sweat it out on Tup Tup’s dance floor? Is it time to lay down our plastic props and put Halloween where Father Christmas and the Tooth Fairy went long ago?

The culmination of months of prep and papier maché all seems worth it when you’re parading your pumpkin costume down Northumberland Street, but two trebles in and the novelty’s worn off. Realistically, you’re stood at the bar, painted bright orange with a circumference of 2 meters; the chances of getting close to that hot guy giving you the eye are running slim…you are literally forced to stand a meter away from him at all times.And even if you’re externally keeping your cool, inside you will undoubtedly be burning up. Don’t even try passing of the ever intensifying heat rash crawling down your arm as ‘part of the look’… nobody’s falling for it. When November 1^st arrives, a mere pinch and punch are the least of your worries, your backcombed hair has mattified overnight and that cheap fake blood has left a permanent stain on your neck. And that’s before you’re bank statement arrives along with the realisation that for the cost of one night out you could’ve got yourself a couple of month’s gym membership, or, more realistically, ten subways.  From what you remember of the night it was too cold in the queue and too hot in the club, in fact that greasy pizza in the cab on the way home was probably the highlight.  

"Is it time to lay down our plastic props and put Halloween where Father Christmas and the Tooth Fairy went long ago?"

So is this the beginning of the end for Halloween antics? Kate Hudson certainly doesn’t think so; no doubt she’ll be planning her annual party with as much fervor as every other year. Her A list guests last October included Katy Perry and Jessica Alba, who, lets be real, probably had personal stylists pick out their thousand dollar costumes.  But then again, if we were living it up in LA, we’d probably be able to feign more enthusiasm too, the sticky floors of Sinners just don’t compare. 

And that’s just the problem, for as hard as you try and as original as your costume is, when you’re in the middle of the club surrounded by  LA wannabe girls in LBDs and ‘scary’ red lipstick, a sinking feeling starts to descend on your stomach.   To quote the wise film Angus Thongs and Full Frontal Snogging “you looked soo funny in that Olive costume!” So maybe its time to let it go and drag out your trusty trainers and jeans, I mean what’s more scary than a student that doesn’t feel the need to follow the crowd?! 

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